"Don't get too cocky my boy. No matter how good you are don't ever let them see you coming. That's the gaffe my friend. You gotta keep yourself small. Innocuous. Be the little guy. You know, the nerd, the leper, the shit-kickin' surfer." John Milton, Devil's Advocate
“Help! They stole my name! Webmaster, you have to help me stop them – They’re showing up in the search engines with my store’s name! Surely this is illegal!”
No, this is the world wide web. America has 50 states with dozens of counties in each state – and millions of businesses, many with the same [...] Read more »
By Dave Curtis
Page rank doesn’t mean a hill of beans, what matters is SERPs (Search Engine Return Pages) for the terms and phrases optimized for. Page Rank doesn’t rely upon content, keywords, domain name/site age, number of pages on a site, how often the site content is updated, when it is set to expire, or [...] Read more »
Web Site Analytics has to be one of the most important areas of optimization since simply optimizing for search engine return pages isn’t going to help you get your clients conversions unless you can track how changes on a site improve click through rates.
This is done by first creating a baseline of site performance, either [...] Read more »
NATURAL SEO VS PAY PER CLICK
Many who are new to search advertising don’t realize that PPC (Pay Per Click) also needs to be optimized. The campaigns rely just as much on keywords as they do on at least a dozen other factors. Google AdSense spammers create multiple spam sites for the sole purpose [...] Read more »
PAID TEXT LINK ADS – ARE THEY LEGAL?
One of my favorite Blog posts of 2008 was an interview with Matt Cutts and Maile Ohye of Google conducted by By Jason Lee Miller of Web Pro News ( Read more »
LONG TAIL KEYWORDS
Long tail keywords are specific combinations of words (including your target keyword or a synonym) that make up an exact phrase that someone will type into a search engine. For example, let’s say that “dogs” is your keyword. Typing “dogs” into Google gives us 170,000,000 resulting pages.
However using dogs in combination [...] Read more »
LINK BUILDING STRATEGY
Is a pretty good article with a few pie charts showing how much both keywords and long tail key phrases gain from on page optimization as opposed to back links coming in. I copied my comment and put it here because it might be good to run with the idea and play [...] Read more »