Best Guide To Buying SEO Services

When you need an SEO what your business needs is someone who will do a good job.  Unfortunately most company representatives undertaking the task of seeking an SEO company or freelancer become more confused the longer they look.  Each SEO provides different answers to the question “How will you perform SEO on our Web Site?”  SEO is not approached the same way by any two professionals.  Over-promising and under-delivering without making many real changes to ease of site usability and concern for client conversion rate are the signs of either an immature or under-skilled SEO, or a charlatan.  SEO can be done largely through automation using various services and software, it can be done entirely manually, or it can be done with a combination of both.  The best SEO, in my opinion, uses both automated number, data, keyword, site analysis crunching software and services AND manual creativity in performing SEO.  That’s what Brooksville PC provides. There are some simple ways to check who is good at optimization. One of the easiest is to use Website.Grader.com (link opens in a new window) tool and check out an SEO’s own web site. It should be the flagship of how well he or she can optimize.

Some SEOs into affiliate marketing generate hundreds of thousands of dollars per year through their affiliate marketing Web Sites, and employ several full time writers and marketers who also understand SEO.  Their sites tend to rank in the 80s and 90s simply because they make more money through better SEO – but their services can also cost $300 per hour.  Hundreds of hours of optimization performed by one of these firms can easily mount into six figures.   That doesn’t mean your optimization will be as good as theirs – it only means that with enough time and effort (and how much you can afford) your site could potentially reach this level or better (yes, I’ve seen that). One way to quickly check a site’s level of optimization is to use Website Grader.  Alltop Chief Information Officer (CIO) Guy Kawasaki has this to say about Website Grader: “I love this kind of stuff: Website Grader. You submit an URL, and the test grades how effective the site is in terms of search engine optimization.“ Those who are poor at performing SEO dislike this tool intensely. I believe that the quick analysis is a great time saver in analyzing and knocking out some of the rough work that needs to be done.  I suspect that those who don’t like Website Grader are actually so poorly skilled that even the things Website Grader points out as missing or improperly done are beyond their skill level.

As this post is about buying SEO services and how to choose an SEO company, the rest of this article will focus on how you can tell if you can begin to trust an SEO.

The indicator only guarantees technical ability and completeness, but some factors such as articles on Digg and other social websites, trackbacks, RSS subscriptions and so forth play a role too – and not every business web site owner has the time, interest or ability to invest in those things on an ongoing basis.

Using website grader tool you can then go out and check the level of optimization of your chief competitors on the internet and compare it to your sampling of SEOs scores – then you be the judge. An SEO who only scores a 34 or 50 cannot possibly rank your site against competitors who are ranking in the 70’s or 80’s. Checking the home sites of “Web Designers” who claim to also deliver SEO usually rank worse than the SEOs.

True SEOs have highly specific, in depth and time sensitive knowledge. Anyone interested in getting SEO services might do well to buy a few “dummies” books. Two good ones available on Amazon are by author/SEOs Peter Kent and another by Bruce Clay. Together they total 1152 pages – and these are just primers. Dozens of related field books and thousands of related websites offering tips, tutorials and training are the staple diet of good SEO professionals.

NOTE: This tool is not the is all and end all of website grading tools – it is just one quick indicator. Many professional SEOs absolutely hate it. But, if you have a web site and check it before optimization begins, your score should increase significantly with the right SEO. Even if you only gain 20 or 30 points and don’t skyrocket into the 60’s, 70’s or 80’s it doesn’t mean your SEO has done a bad job – it just means that certain industry web sites have barriers built in by company demand for how the site should look and what each page should say. These factors, plus budget constraints (reducing the amount of work needed to be done), hinder the SEO from going all out in many cases.

Hiring a good SEO should not be hard – This tool may help guide you in making the right decision for your web site.  Remember – creativity plays a major role in performing effective optimization.  Simply following the recommendations of a grading utility only covers some of the big areas that need to be addressed – and not all of them are always important.  A score in the 40’s or 50’s doesn’t mean a site is “bad”, and having a blog attached to your site to gain an extra ten points isn’t always “good”.  The main reason for the tool is to check a number of SEOs different sample web sites, as well as his or her own SEO site and look for those with the highest numbers, ignoring those with the lowest scores.  Many times hard-pressed-for-cash clients demand a site for a few hundred dollars that simply hasn’t had it in the budget to perform anything but the most rudimentary optimization.  Others may have very little content.  Some clients flat out refuse to allow optimization and demand that a site be built exactly to their specifications and graphics or flash are all they care about.  Still other site owners have spent less or more on optimization, and their return varies based upon whether they have enough.    To an SEO (and to any prudent company investing in SEO) “enough” means getting increasing return from the site, more conversions, generating more income, more sign-ups, consultation calls and walk in clientele.  At some point return may level off, but that point will be a happy day and keeping your SEO employed from time to time to make course adjustments will be a pleasure.

Visit www.WebsiteGrader.com – check out your site and your SEOs – then decide.