Search Engine Optimization alone, without good search engine optimized copywriting, wastes a lot of the power your direct influence can have on site visitors. SEM - Florida Search Engine Marketing (online ads, Pay Per Click and other) provides you with many options of advertising in the virtual world of the internet (no, the internet is not a real place), and many of these places are free.
Search Engine Optimization Copywriting uses offers, focus on benefits, headlines, etc and measures the results. Sometimes changing just one letter in a benefit or an offer can make a huge difference in sales. An example would be a statement about a product: "Make your hair look great" as opposed to "Makes your hair look great". The first headline tells the client that with your product he or she has to work at it to make it look great. The second headline says that the product is easy to use and will do it FOR the client - and that one makes all the sales. Taking great copy and optimizing it for the search engines is what Search Engine Optimization Copywriting is all about. I have two SEO Copywriting videos on this site on the "additional search engine optimization" page for you to gain a clearer understanding of how SEO and Copywriting work together.
If Copywriting is Marketing - then how come Search Engine Optimization Copywriting isn't called Search Engine Marketing? Because people are stupid - wait a minute - no - I can't say that. It's just because that's the way things are and there's nothing anybody can do about it. Search Engine Marketing includes Pay Per Click & other online advertising as an entirely different and vitally useful set of tools and skills. I'll dedicate a section of this site to how best to deal with things like Pay Per Click (how to save money on clicks, how to create ads that when clicked, take the customer directly to the page where the thing they are looking for is located etc.). BTW, Yahoo refers to Pay Per Click as "Search Marketing", and Pay Per Click ads don't even have to show up on search engine result pages, but can show up on the same pages as user content having nothing to do with searching at all, so really SEM as it is now defined only starts with search engines.
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