INTERNET PLACEMENT OPTIMIZATION
FOR HIGHLY COMPETITIVE KEYWORDS
The Long Haul
Getting to Number One Over Time.
Have you noticed so far that this SEO site is different from many that just load up the pages with quick bullet points and no explanations anywhere about how they're going to do for you what you want? That's because they do not want you to know. They feel that the less you know, the better (for them). The best SEO sites (I have found) are the ones that freely share real information and help inform both clients and other SEOs. Cryptic "Guaranteed first spot in Google" sites are all over the internet. It's unethical to claim such a thing unconditionally because this implies some special relationship with Google to be able to guarantee a first page ranking - particularly in an open statement without knowing the products or services that a client has built his or her site around.
The reason I take the time to explain what search engine optimization is about is because I read all the books, follow dozens of blogs and use the same tools as the acknowledged SEO industry standard experts. There are a lot of late breaking Search Engine Algorithm and rule changes constantly undergoing discussion on the web. I carefully include new information that is generally agreed upon by more than one recognized SEO top expert, and change those things that have been optimized but are now no longer valid.
Site owners needing longer periods of continual optimization efforts mostly require more high ranking links from other sites plus additional content on their own web sites using a technique known as siloing. They also require more articles on publishing sites and press releases on the web. Typical ongoing search optimization is usually contracted for one six month period at a time because as a site reacts favorably to initial optimization, the next phase may require entirely different or additional methods once analytics reveals where more development will help improve a site.
Press release sites, if you use the correct ones, will place your business right on the news pages for Yahoo News, Google News, MSN News and many others. http://www.prweb.com, http://www.prleap.com, www.free-press-release.com (none of which are free) are great starting points, with a lot more press release sites listed in the right hand column of this page under "Press Release Sites".
With enough press releases on a scheduled basis (as little as four times per year) your clients' searches will be made easier and you'll gain a lot more links and traffic. While optimizing for the search is important, it's not the only thing that optimization should be about. Traffic is a major part of the key - and the magic number that represents the amount of traffic on your site is the Alexa Ranking. Perhaps one of the new terms for optimization will one day be "Alexa Optimization" because in many ways, Alexa rank means actually getting your site visited than than mere Google rank alone. Ranking alone won't convert visitors to purchasers as much as using consistency and good copy writing aimed at a targeted market.
Search Engine Copywriting delivers advantages to your specific client of choice
You may think you want "everybody" to be your client, but trying to be everything to everyone doesn't usually work. SEO, Copywriting and SEM (Search Engine Marketing) work together by taking copy writing (sales pitches) and optimizing them for the search engines, as well as possibly for Pay Per Click (if that proves to work for your product or service) and other forms of web advertising. Writing SEO copy is copy writing with the search engine in mind. Done artfully and with an understanding of marketing, a good SEO can turn great copy writing into blended masterpiece for site conversions that will make you money. Watch and enjoy the two videos below from a few professionals in the Search Engine Copywriting field.
When clients search they first need to find your site. After they find it your products and services must be presented in such a way that makes you stand out as distinctly the kind of business with which they want to do business. Your copy writing points out the benefits of your products or services immediately - and your offer is compelling enough to make them want to buy. There are millions of people who search daily for the lowest price available and who target words like "cheap" and "free". You don't want to attract these people unless you're a major player in a high volume sales industry where low markups are made up for by extremely high volume sales. With proper marketing offers, there are ways to bundle benefits and advantages to increase conversions.
"Write Like a Professional
Volumes have been written about what it takes to be a professional writer. Many people spend years learning the craft, so it would be presumptuous to imagine that one could capture the essence of professional writing in a couple of paragraphs published in the middle of an article.
There are, hover, a few professional writing concepts that can — at least at some level — be described here. I'll call these concepts "audience," "voice," and "structure."..." Read more on this at Practical E-Commerce's web site.
Call Brooksville at (352) 232-1678 to discuss terms for your web site's search optimization possibilities.
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