Florida SEO Consulting | Central Florida Search Engine Optimization

Internet Search Engine Optimization (aka SEO) is the process of helping search engines, web content and web searchers all be in agreement with one another. What's the worst thing that can happen when people use the search engines to find your products or services? The WORST thing that can happen is that YOUR site doesn't come up on the first page or two in Google, Yahoo Search or Bing Search.

With 216 million Americans now using the Internet, you literally have millions of good reasons to optimize your business Web site. To reach even a fraction of those potential customers though, you need a well-designed site that has been optimized for the search engines and written to promote your specific products and services in such a way that they sell.

Big company or small makes no difference to the shopper.
With a web site you get global exposure.
You will increase your overall sales revenue with increased Web related purchases.
You will reduce Web related customer acquisition costs by 66% with reduced service costs (Acquiring customers online costs less than one-third of the cost of acquiring customers in other channels).

Research Results - You Be The Judge:

Companies that spend money on marketing during a recession tend to benefit most. Whether you use the internet in private or in the area of your business the internet is more and more important every day as it becomes less and less possible to think of doing business without it. The internet is important for businesses to present themselves professionally, and if a business doesn't present itself professionally today on the web, no one will take it seriously. At the same time it becomes ever more important to be found by the search engines using terms relevant the business in question as the number of websites on the internet continues to grow daily. Getting your site found has become a scientific process known as Search Engine Optimization. Once you have a Web site, NOT getting found by potential clients is something no professional business should have to tolerate. Your Web site is all about implementing your marketing strategy and turning it directly into advertising on your own site. Cutting Advertising During Recession is Not an Option. Unless you have the time, knowledge and years of experience to do it yourself, this usually means that web sites today have become more expensive (and much more complicated). However, Search Engine Optimization (when looked at as a part of your annual Marketing and Advertising budget) is still cheaper and more trusted than other forms of marketing.

Did you know that two of the most highly trusted forms of "advertising" are directly related to your own Web site? People ready to spend their money today are wary and don't spend unless they have to - or know with some certainty that they're dealing with someone reputable. Your Web site is that thing of trust in at least two very important ways. Here are the percentages of trust people have toward varying sources of information:

Email from people you know: 77%
Consumer Product Ratings/Reviews: 60%
Portals/Search Engines: 50%
Yellow Pages (not online): 48%
Print Newspapers: 46%
Social Networking Site Profiles from people you know: 43%
Print Magazines: 39%
Radio: 39%
Online Content Sites (NYTimes.com, CNET, iVillage): 39%
TV: 38%
Wiki's (eg Wikipedia): 33%
Email from a company or Brand: 28%
Direct Mail: 25%
Message Board posts: 21%
Online Classifieds: 20%
Personal Blog: 18%
Social Networking Site Profiles from a company or brand: 18%
Company Blog: 16%

(The Base of This Survey: US online adults who use each type of content. *Trust is defined as a 4 or 5 on a scale from 1 [don't trust at all] to 5 [trust completely]. Source: North American Technographics Media And Marketing Online Survey, Q2 2008. Source Forrester Research Inc.)

Look at the top three numbers. Two of them are related directly to your Web site. Number three is getting your site found on pages one, two or three of Google, and number one is getting your site emailed to someone else by someone who found it in Google or has shopped at your business before. That beats direct mail, TV, Radio, Magazines, Newspapers - just about EVERYTHING except product reviews... and how wide spread and available are product ratings and reviews (like Consumer Reports Magazine) compared to search engine results which people see every day? The internet opens up the kinds of business opportunities that were once unthinkable only a decade ago and people now think globally. You can sell and ship your products across state lines just as easily as you can to people in the next county. The most important two things for you to remember are to be found by potential customers as quickly and as often as possible, and to have a working site that works like a piece of software - because clients who visit your site need to use it to make a purchase. It needs to be clearly laid out in such a way that they can place an order, phone for a consultation, fill out a form asking for a quote, email you for more information, click a button to get directions and a map, have a search button so they can get to the exact product they are looking for without wasting time looking all over for it, or so they can sign up for a monthly newsletter. In other words it has to be totally interactive so they can start a dialogue somewhere - buy, call, get a quote, sign up for something, quickly search and find exactly what they want, or any number of other things.

According to Forrester Research, businesses' "average spend (how much each corporation spent on expanding their e-business investments) went from $39 million in 2007 to $42 million in 2008. Conventional wisdom about online customers holds true: Acquiring customers online costs less than one-third of the cost of acquiring customers in other channels. Our panelists told us that they spend less to service these customers, as well."

In 2002 estimates put internet generated revenues as 20% of their total sales revenue. Sales revenues today are more difficult to determine because of corporate unwillingness to make public disclosures, but Forrester Research forecasts that online shopping ($204 billion in 2008) is expected to reach $335 billion by 2012. That's a 64% increase in overall sales. Also, online advertising spending is projected to reach $42 billion dollars by 2011. Where money is being spent on online advertising, money is also being spent on Search Engine Optimization. In cases where you see a lot of pay per click ads, you can bet a lot is being spent on optimization and you must spend too. Where you see no pay per click advertising by your competition, the good news is that with central Florida search engine optimization you can beat the competition by optimizing and take their market share. My SEO work is all about empowerment and education. The more you know about search engine optimization, the better you can make educated decisions about what needs to be done - and that is my theme throughout this website. Know Google's Webmaster guidelines and SEO definition.

Based on the above research, internet related businesses will continue to grow and are proven to increase their overall sales 20% on average at just 1/3 the cost of in-store business. That additional 20% in sales, plus the 64% growth projection in spending means that you will be investing in a growth market if you do it now while we are in a recession. Those who establish themselves now will win, those who sit back to wait and see will not. Of that 20% increase in overall business sales approximately 12 1/2 percent is being put into online advertising or Search Engine Optimization. Promoting a business through the internet is known as e-business, whereas actually making sales transactions directly through a web site is called e-commerce, so whether for e-business or e-commerce the projected increases in spending by corporations mentioned above indicates that businesses view their web sites as profit making investments rather than as expenses, and they continue to invest double digit percentages in keeping them competitive and profitable.

Based on Site Analytics, SEOs know that only 15% to 25% of people visiting a Web site are there to make a purchase. The others are there to learn about a product or service, to check prices, or to find out more about a product or service. Since each Search Engine Result provides about ten results per page and most people will look at the first two pages before buying - your business is competing against anywhere from ten to twenty other business Web pages, so if you're getting one hundred visits to your Web site a day and making two to three sales you're doing well - but one hundred visitors per day can be increased to one thousand visitors per day with the right links to your Web site placed on enough other Web sites that have interesting content related to your own, thus more links built up slowly over time will make you even more money!

"In a recession, it's harder to gain new customers, to convince existing customers to buy more, and to win back customers who have left. So companies often need to be spending more money, not less. They just need to be smart about it." - Dr. Sharan Jagpal, of Rutgers University

"With media rates softening and competitors sitting tight and cutting their marketing budgets, an aggressive business can experience great strides in a recession." - The Spokane Journal of Business

The cheapest, best, most used media today is not the newspapers that are going out of business... but the internet which virtually everyone uses to find anything they're looking for.

How is Web site Optimization Done?

SEO optimization is done through both on-site and off-site methods. I'll explain part of what most people understand which is the on-site portion for how to improve search engine rankings using Google's Keyword Tool normally associated with Pay Per Click Marketing, but which we are going to use to find free key terms you can use. The first step in website optimization is to carefully choose the terms for which you want top search engine placement. You should think about this for some time and search the internet for seo tips and search engine secrets revealed on good sites similar to my own. By doing a little research before hiring an SEO consultant to perform any web page optimization you can get better search engine positioning results by knowing where you need to focus to increase search engine ranking. The actual results of what position a page shows up in Google or other search engines depends both on how tough the keyword or phrase is to optimize for, and how good your SEO is. Click this term "widgets in Florida" for instance to see what Google shows you as the top page result. Now look at the highest ranking page and it will show you http://www.brooksvillepc.com/widgets-in-florida.html or, this page I made specially for this site as a demonstration of Search Engine Optimization placement for a product and a place: (your business, your product, your location) - click here: widgets in florida.

SEOs use a lot of search engine traffic tools, free as well as paid all to increase search engine ranking and website positioning based on keyword research

Effective Internet advertising relies upon optimization for your ads to be successfully located by total strangers looking for your products in your area.

Good Florida SEO companies improve search engine ranking in many other ways than just keywords - dozens or even hundreds of changes to server end hidden system files tweak and advance your site position in ways which could mean the difference between your web site ranking on page fourteen or page one. Search engine marketing companies (those that both optimize for the search engines and understand that visitors are also expected to take action once they arrive at your site) work to improve your optimization and website ranking as well as increase your conversion rate. BrooksvillePC is just such a Florida SEO company.

Another area of major importance is content creation - adding to your site over time helps keep the search engines happily re-indexing your site and keeps them coming back more frequently. Blogs are an excellent way to start maximizing content slowly over time on a do it yourself basis without having to spend tens or hundreds of thousands a year on web development to grow your site. While company blogs tend not to have particularly high levels of trust in general, each blog is different, and having both a Web site and a blog to interact with clients leaving comments is excellent for public relations.

Click Here to read part two of Florida Search Engine Optimization and Search Engine Marketing

CENTRAL FLORIDA SEARCH ENGINE OPTIMIZATION

SEO WEB DESIGN, RE-DESIGN & SEO CONSULTING

Advantages Florida Businesses Gain From Having Web Sites: